Top 5 Social Networking Apps on iOS in Italy, Q4 2022

During the fourth quarter of 2022, the top five social networking apps on iOS in Italy showcased varying trends in downloads, revenue, and active users. Here’s a detailed look at their performance.

BeReal: Photos & Friends Daily experienced a significant fluctuation in its weekly downloads, peaking at 168K in mid-October and dropping to around 43K by mid-December. Active users showed a steady increase from 627K at the beginning of the quarter to over 1M by the end of December.

WhatsApp Messenger maintained a stable trend in weekly downloads, starting the quarter at approximately 36K and ending with 64K in the last week of December. Active users hovered around the 10.5M mark throughout the quarter, with slight variations.

Telegram Messenger saw a gradual increase in weekly revenue, starting at $1.4K and peaking at $4.3K in the last week of December. Downloads were somewhat volatile, reaching a high of 55K in late October and settling at 36K by the end of December. The number of active users remained fairly consistent, ranging from 3.5M to 3.7M.

TikTok Now showed a declining trend in weekly downloads, from 110K at the beginning of the quarter to just 1.7K by the end. Active users followed a similar pattern, starting at 96K and dropping to 87K by the last week of December.

Facebook had a stable weekly revenue, fluctuating between $4.8K and $7.3K. Downloads remained steady, starting at 25K and ending at 37K in the final week of December. Active users showed minor fluctuations, maintaining around 9.4M throughout the quarter.

These insights are derived from Sensor Tower data, providing a comprehensive overview of app performance. For more detailed analytics, visit Sensor Tower.